NOW you can track your mailchimp email opens in google analytics

This tool allows you to create an image pixel for Google Analytics that allows you to track your MailChimp email opens in Google Analytics. The best part? You can tie your email opens (and not just the clicks on an email) to all your business goals that you track in Google Analytics. 

Do you want to know, if people that read your emails purchase more than the ones that don't? Do you want to put a postview effect on a specific email campaign? Now you can - just follow the instructions on this page. And: No data you enter is transferred to us - the tracking link is generated in your browser without transmitting anything to our servers.

 
URL generator for email tracking in Google Analytics by Finc3

The unique identifier for your property where data should be sent. If you don't know where to find it, have a look on the official documentation: Find your tracking code, tracking ID, and property number

The subject line of your email, which is to be sent, will be shown in the Behaviour Reports in Google Analytics as Page Title. For more information, look here: Measurement Protocol Parameter Preference: Document Title

If you use User ID to measure users cross device, you can enter the merge tag for the User ID as a placeholder in Mailchimp. It will then be then substituted and replaced by the real User ID in Mailchimp. For more information on merge tags in Mailchimp, click here.

The merge tag must look like this: *|YOUR-MERGE-TAG|*

Email opens should be tracked as events. Use email as category and open as the action of the event.

Email opens should be tracked as events. Use email as category and open as the action of the event.

When you're paying for campaigns (but also non-paid campaigns like email), you want to know how well they're working: how many users they're bringing in and how much money those users are spending.

Every referral to a website also has a medium. Possible mediums include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).

Specifies the user language. We use this merge tag from Mailchimp to make sure that the user language is always set. Due to this we don't allow changes.

This anonymously identifies a particular user, device, or browser instance. For the web, this is generally stored as a first-party cookie with a two-year expiration. We use this merge tag from Mailchimp to make sure that this unique identifier is always set. Due to this we don't allow to changes.

Sometimes you want to track passive events on your pages, like images from an automatic slide show. In this case, you want such events to be excluded from bounce rate calculations because they don’t track visitor interaction. Now you can mark these events as non-interaction events, so that they don’t affect the bounce rate for the page.